Pattaya’s Identi closed temporarily this week with its hottest ladies moving to Soi Diamond to create Super Le Pub a-Go-Go.
Aussie Joey, the owner of both Walking Street bars, acknowledged that Identi closed and has a “for sale” sign outside, but, in fact, may be only on a pause as he looks for a partner in the go-go bar and Le Pub on Soi Diamond. He said the go-go could reopen in two or three months.
With Identi closed, the sexiest dancers have moved to his Le Pub a-Go-Go, which he simultaneously rebranded “Super Le Pub a-Go-Go”.
Le Pub a-Go-Go Born
Aussie Joey bought Le Pub from popular YouTuber and now owner of Pattaya’s Rum Runner Phil “Mr. Egg” Ross in April last year. Less than five months later, Joey renovated and reimagined the Soi Diamond drinking hole as Le Pub a-Go-Go, which melded the classic pub format, complete with pool table, with a small go-go lounge.
The go-go was confined to a curtained and mirrored “VIP Lounge” with a small stage able to accommodate only two dancers. The privacy afforded by the curtains made it a popular spots for groups of guys to have a bit of fun with the comely dancers.
At the time, Joey described the concept as a way to appeal to both crowds: customers who wanted a traditional go-go atmosphere and those who preferred to sit back with a drink and conversation. Guinness stayed on tap, Thai girls still played pool with customers and the venue kept the relaxed pub identity that had always separated it from the louder Walking Street bars.
The bold bet paid off, with Le Pub becoming more successful day in and day out than the original Le Pub was at the time of its sale, Joey said.
Le Pub Becomes Super
With Identi closed, Joey used parts from that bar for Super Le Pub a-Go-Go. He first removed the VIP Lounge, its sofa, stage and curtains. Then brought over most of the new, illuminated stage after Identi closed. Now a single row of sofa seating lines the right-side wall as you enter the bar, with the stage in front of the seats, separate by bar tables brought over after Identi closed.
The second, facing row of sofas was removed and a second pool table added. Behind the two pool tables sits another row of bench seating. The mirrored wall of the VIP lounge remains, but will be resurfaced shortly.
With Identi closed, the stage, with chrome poles attached, can accommodate up to eight ladies, who go to work nightly at 7:20 p.m., earlier than Walking Street’s other go-go bars. The bar stays open until 4 a.m.
As seen in the videos posted to Super Le Pub’s Facebook page, the girls who came over after Identi closed are not only slim, young and attractive, but good fun with great attitudes.
Identi Closed & For Sale … for Now
Obviously, Joey cannibalized part of Identi to remake Le Pub, but he insists he hasn’t given up on the go-go bar. But he admits that, as a 31-year-old, first-time bar owner, he bit off more than he could chew by buying two Soi 8 beer bars, Le Pub and Identi within weeks of each other.
He has put the bar up for sale, but really is using the advertisement as a way to seek out experienced partners who would like to take a piece of both Identi and Le Pub, and invest in future ventures.
According to the ad, Identi is being offered for takeover at 3.5 million baht, with monthly rent set at 250,000 baht and a three-month security deposit of 750,000 baht.
Joey purchased the bar last year for 2 million baht, but made extensive renovations.
The lease is listed as three years with no key money. The single-unit building spans five floors, although the bar itself currently operates across two floors. The property also includes a VIP room and a rooftop area marketed as a possible BBQ space with views over Walking Street.
Identi’s Second Act
Identi was one of Walking Street’s more unusual go-go bars. It was run from October 2024 to March 2025 by a Russian couple in a market where that kind of ownership was rare outside Russian-dancer venues.
The bar stood out early because it looked better put together than many small Walking Street rooms, with more comfortable seating, better lighting and a sound system that gave the place a more polished feel than the usual cramped one-box operation.
That same small footprint, though, looked like part of the problem. Identi closed at the end of March and was quickly put up for sale, later changing hands for what was described as a shockingly low 2 million baht before plans were announced to reopen it in July last year under new Australian ownership.
Aussie Joey made extensive renovations to the bar, replacing the weird stage with a modern glass and neon version, new lighting, a new sound system and all new seating. Two stages also were built outside to attract customers with sexy dancers and the front of the bar received new lighting.
Joey’s inexperience raised its head several times, though, with managers coming and going and, in the worst case, sticky-fingered mamasans scamming both customers and ownership. Joey fired the two mamas, who took 15 girls, service staff and even the bartender with them to work at Eden, one of the Pin-Up group’s go-go bars.
