Bad Beach Cowboy opened on Oct. 1

Soft openings notoriously are spotty, but the opening of Bad Beach Cowboy Tuesday may have been the most-successful ever.

Located in the spot that once house the Lighthouse chrome-pole palace, the much-anticipated Bad Beach Cowboy, owned by the Crazy House group, hit on nearly all cylinders from the get-go, impressing barfly regulars and fans of the old bar alike.

The question on everyone’s minds, of course, was much like Crazy House would the new bar be. The answer? It’s not Crazy House 2, but it’s close. And, in some ways, it’s better.

Bad Beach Cowboy Polished on Day 1

Say what you will about Crazy House, but it’s one of Bangkok’s best-run go-go bars. The staff is as efficient as they are polite. Bill-padding scams are nearly unheard of and everything about the operation, from the comfort of the seating to the air conditioning to music volume, is just right. And prices are on the lower-end of average (provided you specify you want to buy only one lady drink, not two.)

Bad Beach Cowboy takes the best of Crazy House and largely improves on it. The sofa benches are a bit narrower and straighter than at Crazy House and, early in the night, the bar was frigid cold, but even that got worked out after 10:30 p.m. The music volume hit 100 decibels for 5 moments between 8:45 p.m. and 11:15 p.m., but usually wasn’t too loud. And the playlist is a definite, more-mainstream improvement from Crazy House.

The layout of the downstairs bar closely follows the artists renderings published here in June with a low, infinity-shaped stage. Its white surface is rimmed in LED lighting, much like the stages in Billboard Nana Plaza. The low height of the stage and the close proximity of the two rows of stadium seating give Bad Beach Cowboy a much-more intimate feeling than Crazy House and also make it seem more spacious than it did as Lighthouse.

Stage lighting also is much better than not only Crazy House, but most of the bars on Soi Cowboy. Instead of LED spotlights, the stage is lit by programmable LED panels, which not only lights the entertainers better, but is easier on the eyes. If you’ve been to 79 Club in Pattaya, you’ll know what it looks like.

The upstairs bar, which likely won’t open until November, departs from the artist rendering, which had a smaller version of the downstairs stage. Instead, owners kept Lighthouse’s glass floor stage, much like the one upstairs in Crazy House. Otherwise, the layout is similar to downstairs, only smaller.

Prices Slightly Higher than Crazy House

As for prices, they are slightly higher than Crazy House. Lady drinks – and, yes, you can specify just one, not two – are 220 baht, vs. 200 down the road. Customer drinks, however, are the same prices but the bar stocks a larger variety of spirits. And, should you find someone to your liking, the price to spring her from the bar is 800 baht, vs. 700 at Crazy House.

Staff a Mix of New, Old Faces

On opening night, the main stage featured more than 30 ladies, although bizarrely most showed up more than an hour late. You’d think management would have had the staff there on time or early for once, at least for opening night.

But by the time the stage filled, there were a few familiar faces from Crazy House, but many new ones. And nearly all were slimmer and younger than the Crazy House crew. And, to answer the question on everyone’s lips: Yes, the dress code for dancers was nearly the same as Crazy House, with only a small handful of dancers in full bikinis.

There were many familiar faces among the Bad Beach Cowboy service staff, too, with some of Crazy House’s best waitresses moving down the Neon Alley. And thre three mamasans should all be familiar too, coming from Suzie Wong and Kazy Kozy on Soi Cowboy and Bada Bing in Patpong.

Bad Beach Cowboy a Hit on Day 1

With torrential rain later in the night and it being a Tuesday, Bad Beach Cowboy was never packed, but it did steady trade for the more than two hours we spent in the bar, usually half to three-quarters full. Friday and Saturday night should be packed.

The reason? Bad Beach Cowboy is a terrific go-go bar. Modernly appointed and run incredibly efficiently and professionally. The experience of the Crazy House group really shows, with none of the usual soft opening breakdowns, boding good things for the future.